Launch a Social Impact Startup

Join our online community using lecture videos, quizzes, milestone deliverables and feedback, group webinars, discussion forums and tools to research, design, test and collaborate on their social impact startups.

Teams that validate customer interest for their social impact startup are eligible to compete for an offer to join BonBillo’s Accelerator program.

Key Features

  • Social Entrepreneurship Framework

    Apply MIT's "Disciplined Entrepreneurship", Google Venture's "Sprint", "Theory of Change", HubSpot's "FlyWheel", Drift's "Conversational Marketing" frameworks and more to launch your social impact startup.

  • ChatBot Guide and Tools

    Engage with our BonBillo Bot (powered by Drift) and receive recommendations on lecture videos, quizzes, books, blogs and milestone deliverables. Apply our platform tools to research, design, test and collaborate.

  • Community

    Join our community webinars and discussion forums to help you apply these tools and support you through your journey.

  • Mentor Feedback

    Engage with mentors and have questions answered during group office hours. Receive written feedback from mentors on milestone deliverables.

Program Overview

Best practices, tools and mentorship to launch your social impact startup

Apply a proven social entrepreneurship framework including MIT’s “Disciplined Entrepreneurship”, Google Venture’s “Sprint”, “Theory of Change”, HubSpot’s “FlyWheel”, Drift’s “Conversational Marketing”, Village Capital’s “VIRAL” frameworks and more to launch your social impact startup. Receive expert mentorship and community support to guide you through the process.

  • 1

    BonBillo Social Entrepreneurship Platform Agreement

    • BonBillo - Social Entrepreneurship Platform User Agreement

    • BonBillo Social Entrepreneurship Platform User Agreement

  • 2

    Section 1: Program Introduction

    • Pre-Reading: Disciplined Entrepreneurship (Introduction and Six Themes)

    • Introduction to Curriculum | Suraj Kripalani

    • How MIT defines innovation | Trish Cotter

    • Quiz - Innovation

    • Introduction to Disciplined Entrepreneurship | Trish Cotter

    • Quiz - Introduction to Disciplined Entrepreneurship

    • Milestone #1 - Disciplined Entrepreneurship Canvas

    • Introduction to Disciplined Entrepreneurship | Trish Cotter

  • 3

    Section 2: Investment Readiness

    • VIRAL Assessment for Entrepreneurs

    • Investor Readiness Presentation

    • Investment Readiness | Julia Turnbull

    • Objectives and Key Results | Suraj Kripalani

    • Survey: Investment Readiness

    • Milestone #2: VIRAL Framework and OKRs

  • 5

    Section 4: High Performing Teams

    • What are the differences between a group and a team? | Kari Heistad

    • Quiz - Teamwork

    • Personal story highlighting key aspects of team culture | Kari Heistad

    • Introduction to Strengths Profile | Rachel O'Neil

    • Optional Reading

    • Survey: High Performing Teams

    • Milestone #4: Team Canvas and Team Strengths Profile

  • 6

    Section 5: Design Sprint

    • Pre-Reading: Sprint by Jake Knapp with John Zeratsky and Braden Kowtiz from Google Ventures

    • Sprint - Select a target problem | Suraj Kripalani

    • Example - Combating Children's Malnutrition

    • What are the stages of a product design lifecycle? | Adoniram Sides

    • Quiz - Product Design

    • Recommendations on product design learning resources | Adoniram Sides

    • Quiz - Product Design Resources

    • Example - Worldly Beachhead Selection

    • Blog - BonBillo's remote sprint to design the platform customer experience

    • Survey: Design Sprint

    • Milestone #5: Who is your customer?, Sprint to storyboard a solution

  • 7

    Section 6: What can you do for your customer?

    • Pre-Reading: Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet

    • Introduction to 'What can you do for your customer?' | John Breslin

    • Persona Review | John Breslin

    • Full Life Cycle Use Case | John Breslin

    • Quiz - Full Life Cycle Use Case

    • High Level Product Specification | John Breslin

    • Quiz - High Level Product Specification

    • Quantified Value Proposition | John Breslin

    • Quiz - Quantified Value Proposition

    • Next 10 Customers | John Breslin

    • Quiz - Next 10 Customers

    • Chart your competitive position | Don Jackson

    • Quiz - Competitive Positioning

    • Summary - What can you do for your customer | Suraj Kripalani

    • Survey: What can you do for your customer?

    • Milestone #6: What can you do for your customer?

  • 8

    Section 7: How does the customer acquire your product?

    • Pre-Reading: Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet

    • Decision Making Unit | John Breslin

    • Quiz - Decision Making Unit

    • Map the process to acquire a paying customer | Don Jackson

    • Quiz - Mapping the customer acquisition process

    • Sales Funnel | Don Jackson

    • Quiz - Sales Funnel

    • Experimentation with customer acquisition | Don Jackson

    • Quiz - Customer acquisition process

    • Key Takeaways - Customer acquisition process | Suraj Kripalani and Don Jackson

    • Summary - How does the customer acquire your product? | Suraj Kripalani

    • Blog - Sales and Marketing

    • Survey: How does the customer acquire your product?

    • Milestone #7: How does the customer acquire your product?

  • 9

    Section 8: How do you make money off your product?

    • Pre-Reading: Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet

    • Summary - How do you make money off your product? | Suraj Kripalani

    • What is your business model? | Suraj Kripalani

    • Quiz - Business Model

    • What are the pros and cons of common business models? | Suraj Kripalani

    • Quiz - Business Model

    • How to select your business model? | Suraj Kripalani

    • Quiz - Select your business model

    • What is the Lifetime Value (LTV) of your customer? | Suraj Kripalani

    • Quiz - Lifetime Value of a Customer

    • What is the cost of customer acquisition? How can you reduce it? | Suraj Kripalani

    • Quiz - Cost of customer acquisition | Suraj Kripalani

    • Survey: How do you make money off your product?

    • Milestone #8: How do you make money off your product?

  • 10

    Section 9: How do you make a social impact?

    • An introduction to impact measurement | Yaquta Fatehi

    • Theory of Change Protocol | William Davidson Institute

    • Introduction to Impact Measurement | Yaquta Fatehi

    • Theory of Change | Yaquta Fatehi

    • Quiz - Theory of Change

    • Example - Gap's Women and Water Program | Yaquta Fatehi

    • Survey: Theory of Change

    • Milestone #9: How do you make social impact?

    • Optional Reading

  • 11

    Section 10: How do you develop and test your MVP?

    • Pre-Reading: Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet

    • What makes a good hypothesis test? | Dan Thiffault

    • Quiz - Hypothesis testing | Dan Thiffault

    • How did Buffer validate their value proposition? | Dan Thiffault

    • Quiz - Buffer example

    • How did Dropbox and Zappos validate their startup ideas? | Dan Thiffault

    • Quiz - Dropbox and Zappos examples

    • Wolfgang von Kempelen’s concierge MVP | Dan Thiffault

    • Quiz - Fundraising vs. Concierging

    • Groupon's concierge MVP | Dan Thiffault

    • Quiz - Groupon example

    • Which product feature to build next? Apply Tripadvisor's 404 tests | Dan Thiffault

    • Quiz - Tripadvisor example

    • When should you run tests to validate your startup idea? | Dan Thiffault

    • Quiz - Tests to validate your startup

    • When should you use surveys vs. landing page tests? | Dan Thiffault

    • Quiz - Surveys vs. Landing Page

    • Quiz - Surveys vs. Landing Page

    • Presentation - Hypothesis Testing | Dan Thiffault

    • Survey: Testing your hypothesis

    • Milestone #10: Sprint Prototype and Testing Assumptions

  • 12

    Section 11: How do you scale your business?

    • Pre-Reading: Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet

    • Milestone #11: Product Roadmap

  • 13

    Section 13: Entrepreneurship in Africa (Optional)

    • Leapfrogging in Africa | Zachariah George

    • Quiz - Go-to-market in Africa

    • Corporate Venture Capital in Africa | Zachariah George

    • Why Africa presents an attractive opportunity? | Zachariah George

    • Impact of Social Entrepreneurship in Africa | Zachariah George

    • How to overcome early-stage challenges in Emerging Markets? | Zachariah George

    • Survey: Entrepreneurship in Africa

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